Bausch & Lomb Launches SofLens Campaign

  • June 26, 2009
Bausch & Lomb has initiated a national multimillion-dollar consumer online marketing campaign surrounding the U.S. launch of SofLens daily disposable contact lenses. This campaign targets adults ages 25 to 34, and is designed to generate knowledge and interest in the benefits of wearing daily disposable lenses, per the company.

The online campaign drives consumers to, and talks about the product's "High Definition Optics" design that is intended to cut blur, halos and glare, especially in low-light settings, per B&L. The site is running a free trial offer for SofLens daily disposable contact lenses, and has an interactive demonstration, and an online "doctor locator" function.--Karl Greenberg

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