June 3 - 6, 2024
The online campaign drives consumers to www.soflens.com, and talks about the product's "High Definition Optics" design that is intended to cut blur, halos and glare, especially in low-light settings, per B&L. The site is running a free trial offer for SofLens daily disposable contact lenses, and has an interactive demonstration, and an online "doctor locator" function.--Karl Greenberg