Who's Buying Athletic Shoes?

  • by June 29, 2009
Top 10 DMAs in which live adults who purchased more than three pairs of athletic shoes in the last year:

1 Jackson, Miss.

2 Atlanta

3 Memphis, Tenn.

4 Chicago

5 Houston, Texas

6 Milwaukee, Wis.

7 Birmingham (Anniston and Tuscaloosa), Ala.

8 Richmond/ Petersburg, Va.

9 Waco/ Temple/ Bryan, Ala.

10 Ft. Smith/ Fayetteville/ Springdale/ Rodgers, Ark.

Source: MRI's Market-by-Market study, www.mediamark.com

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