24/7 Media is joining Radiate, AltaVista, Motorola, MediaMetrix, Nielsen Media Research, OgilvyOne, Arbitron, DoubleClick, AdForce, PC Data Online, WashingtonPost.Newsweek Interactive, and Aberdeen
Research Group and others in the quickly growing forum on audience metrics and consumer privacy, known as the Radiate Internet Roundtable (RIR). According to RIR members, it is becoming increasingly
essential to get together to discuss measurement issues as they directly affect advertising rates, company valuations and consumer privacy.
The RIR's goal is to develop key metrics that will give
those marketers and advertisers quantifiable information on how their products are being received by consumers.