Ruido Group launched today with the objective of helping brands communicate effectively with a rapidly growing and underserved demographic. Ruido Group, headquartered on NTC's Madison Avenue, will
work with clients and agencies to devise and implement marketing solutions that speak to young Latinos, including consulting, advertising, non-traditional marketing, interactive marketing, events and
production. In its first client project, Ruido Group will work with Ogilvy & Mather on a multi-platform campaign for the Office of National Drug Control Policy.
