Gab Goldenberg tests the "six degrees of separation" theory with Web sites, rather than people, to demonstrate how anchor text can help to rank a site higher. More trust means higher rankings, he
writes. So, he outlines how to measure the trust factor of a site using TrustRank and HillTop, two search engine algorithms based on trusted sites.
Providing an example, Goldenberg
writes the best scenario is to be Maclean's or Time magazine. But getting a link from either site means one degree of separation. Getting a link from a site that links from Time
is two degrees of separation. And so on. Get the picture?
Read the whole story at Search Engine Journal »