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Gaining Trust To Boost SERP Ranking

Gab Goldenberg tests the "six degrees of separation" theory with Web sites, rather than people, to demonstrate how anchor text can help to rank a site higher. More trust means higher rankings, he writes. So, he outlines how to measure the trust factor of a site using TrustRank and HillTop, two search engine algorithms based on trusted sites.

Providing an example, Goldenberg writes the best scenario is to be Maclean's or Time magazine. But getting a link from either site means one degree of separation. Getting a link from a site that links from Time is two degrees of separation. And so on. Get the picture?

Read the whole story at Search Engine Journal »

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