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One-On-One: SEO Diva Rae Hoffman,

  • SEObook, Wednesday, July 8, 2009 5:30 PM

In an interview with Aaron Wall, the spunky SEM diva Rae Hoffman, aka Sugarrae, answers questions ranging from her personal to professional life. She talks about beginning her career in affiliate marketing and gaining an expertise in SEO, to her view on cultish behavior throughout the SEO industry.

Dubbing AdSense "webmaster welfare," Hoffman tells Wall about trying her "damndest to keep AdSense at less than 20% of our revenue. I don't like being dependent on one company, who doesn't even tell us what rev-share we're getting." When Wall asks Sugarrae what brought her back into consulting work from a successful career in affiliate marketing, she tells him about joining a couple of friends who headed out to become first-time entrepreneurs.

Read the whole story at SEObook »

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