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Paid Search Preparation For Google OS

ClickZ, Friday, July 10, 2009 5:32 PM

Chrome OS could become a major source for paid search traffic, according to Kevin Lee. Marketers may want to consider their search campaign for Chrome OS now, as Google readies to take operating system to the open source community. The OS will rely on cloud computing and seems likely it will tap into Google's search bar to let users jump from computing activities to Google search, according to Kevin Lee.

Lee reminds us that the best paid search campaigns take into account where traffic originates, who searches from Yahoo or Google, and what kind of search traffic arrives from Firefox, Internet Explorer or Safari. He suggests reaching out to a few key sectors who may own netbooks, since that's the market Google plans to ready first.

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