Toyota Goes Mobile for Prius

  • July 14, 2009
Toyota has launched a mobile site for its Prius Hybrid. The site, by iCrossing, lets consumers view vehicle information, pricing, photos, dealer information and locations.

Per an iCrossing release, Toyota plans to extend rich media features to other sections and make them available to other mobile devices over the next several months.

The Scottsdale, Ariz.-based digital firm says it built the new mobile site with programs it developed for Toyota.com, which iCrossing redesigned and launched last autumn.--Karl Greenberg

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