In an interview with Manoj Jasra, Wall Street Journal SEO strategist Alex Bennert says working as an in-house SEO expert lets her focus energy and skills on one client. She still juggles
multiple projects and works with various internal departments, but there the goals are all similar.
The topics of conversation range from Bennert's thoughts on unique SEO opportunities available to online publications, to creating a strong SEO culture that gets writers and staff on the same page. That strong culture includes SEO training. It appears that WSJ writers, editors and bloggers -- as well as its business team -- all undergo SEO training.