• ClickZ, Thursday, July 16, 2009 5:16 PM

Mary Bowling Local businesses want to pay close attention to the design of the company's Web site to guarantee Web designers give lots of thought to SEO. Mary Bowling writes that people searching for information on local businesses, as well as search engines that crawls your site, want to know the same things about your business: Where is it? What goods and services are offered?

Bowling suggests paying more attention to the home page and the meta descriptions. Make it clear to people who land on your Web site where you are and what you do. Meta descriptions are similar to ad copy, which serves to entice people to click on your listings and go to the site. Page titles help to improve ranking, too.

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