Esurance, IFC Target Bollywood Fans

  • July 20, 2009
Esurance, the Independent Film Channel and Saavn have teamed up to offer Bollywood lovers (and wannabes) a chance to co-star in an animated music video with icon Erin Esurance.

Entrants will show off their performance skills by re-enacting their favorite Bollywood movie scene and submitting the video to

The winner will then "get animated" and impress TV audiences throughout September during "Wake Up To Bollywood," a special presentation of Bollywood films airing each Sunday at 10 a.m. EST/PST, exclusively on IFC.--Nina Lentini

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