• Editor & Publisher, Wednesday, July 22, 2009 11:50 PM

Boston Globe Media has launched BGM Experiential, a new business division that provide clients in the Boston area with alternative marketing services, such as sampling, guerrilla marketing, events, product launches and the management of trade shows.

"Boston Globe Media has a strong track record in creating events of all types and sizes," says Sam Martin, chief advertising officer of Boston Globe Media. "BGM Experiential allows us to draw on our expertise and offer a new, stand-alone service to new customers."

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