BPA International, provider of audited data for the marketing and media/information industries, and provider of eResearch Survey.com today announced an alliance. Under the terms of the agreement,
Survey.com will provide research services which BPA International clients can contract for analysis and profiling of their website users. In turn, Survey.com clients conducting website evaluations now
have the ability to receive a BPA audit of their site and subsequent BPA accreditation.
"Web site advertising is growing rapidly, and so is the competition for ad dollars," said Peter D. Black,
BPA's senior vice president, marketing. "BPA's relationship with Survey.com now allows sites to contract with a single source to obtain both traffic volume data and audience profile information."
