LePlae Named McCann Erickson NA President

Robert LePlaeRobert LePlae, president of TBWA in North America, is taking the same post at McCann Erickson North America, which is a new position for the agency group. He starts next month and will be based in San Francisco.

LePlae will oversee all McCann shops in the U.S. -- McCann Erickson San Francisco and T.A.G., McCann Erickson Detroit, McCann Erickson Los Angeles -- except the New York office. He will also handle McCann Erickson Canada.

Eric Keshin, COO of McCann Worldgroup and regional director of ME North America, touted LaPlae's success "in both his agency leadership posts and his successful stewardship of some of the world's most famous brands."

LePlae has led the Los Angeles and New York offices of TBWAChiatDay, among other divisions. He joined TBWAChiatDay in 1998 as managing director to work on the Nissan and Infiniti brands.

Other clients LePlae has worked on include Anheuser-Busch, Apple, PlayStation and Visa.

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