Harley-Davidson To Pitch Women At Sturgis

  • July 23, 2009
Harley-Davidson, which has been marketing to women over the past couple of years, will host its third annual Women's Day on Aug. 2 at the 69th Annual Sturgis Motorcycle Rally. The company will host activities for women throughout the weeklong rally, at Rushmore Plaza Civic Center in Rapid City, S.D., including an interactive women's area featuring motorcycle and product information, seminars and giveaways.

The Milwaukee-based company will show gear for women, and interactive exhibits at the Rushmore Plaza Civic Center and demonstrations on how to pick up a bike, and a scavenger hunt, as well as information for new riders.

During Women's Day, the Harley will run seminars for women on how to customize a motorcycle for fit, function and style; healthy eating tips while out on the road; and best practices for conducting a pre-ride safety check.--Karl Greenberg



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