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Google TV Ads Get Clearer

Google has partnered with Visible World, a New York-based technology company that uses software to create multiple versions of a given ad. Google will merge the software with its Google TV Ads, an automated auction-based system for buying TV ads by choosing which shows fit with a particular product or service.

This combination enables advertisers to get the most from their existing creative, while providing differentiation based on program, time and context to drive and measure audience response.

For the first time, advertisers will be able to automate multiple creative messages featuring a variety of offers, products and search terms based on the target audience, context differences and media performance data provided by the new online and set-top-box metrics. Google TV Ads clients include Priceline, Lenovo, Buy.com and Jenny Craig.

Read the whole story at The Wallstreet Journal »

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