Lawsuit Charges Google Displays Ads On 'Low Quality' Pages

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Google is facing a new lawsuit for allegedly displaying search ads on "low quality" pages, including sites that have little-to-no content other than ads.

In his legal papers, Bolaji Olabode takes issue with Google's AdSense for Domains and AdSense for Errors programs, which place ads on sites that have little or no editorial content. Users sometimes land on such sites after mistyping a URL.

Olabode brought suit late last week in federal court in the northern district of California. He alleges that he advertised on Google, but the complaint doesn't specify what products or services he sold. On Tuesday, searches for Olabode's name on Google, Yahoo, Bing and Ask did not yield any sponsored ads.

His lawyer, Reginald Terrell of Oakland, Calif., declined to comment on the case.

At least four other search marketers sued Google last summer for allegedly charging for low-quality clicks. Those cases -- by lawyer Hal Levitte, law firm Pulaski & Middleman, online retailer RK West and container company JIT Packaging -- were consolidated and are proceeding in front of U.S. District Court Judge James Ware in San Jose.

Google recently filed a counterclaim against JIT alleging that the company breached its contract with the search giant by filing suit in federal court in Illinois. The contract allegedly called for any lawsuits stemming from AdWords to be brought in Santa Clara County.

A Google spokesman said the company hadn't been served with Olabode's lawsuit and couldn't comment on it.

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