Reader's Digest GM Jonathan Hills doesn't want
RD seen simply as a print brand. And by redesigning its Web site, monthly uniques to ReadersDigest.com rose 82%t to 2.5 million in June, while
page views shot up 105% to 12.2 million, compared to 1.4 million uniques and 5.9 million page views in June 2008. To push its agenda, Hills is utilizing viral channels like Digg and Twitter. Next up:
a video presence.