London Fog Puts Gisele Bundchen In New Ads

  • July 29, 2009
London Fog has tapped supermodel Gisele Bundchen for its fall campaign. The campaign for the Iconix Brand Group-owned apparel company breaks in October issues of fashion, lifestyle and entertainment magazines, outdoor billboards and online.

Bundchen poses seductively in only a London Fog coat, appearing noticeably pregnant. The campaign was created by the Iconix in-house marketing team and shot by fashion photographer Nino Munoz at Smashbox Studios in West Hollywood, Calif., in mid-July.

Bundchen wears London Fog outerwear in the campaign. Additional London Fog products featured in the campaign include cold weather accessories, footwear, handbags, luggage, home, eyewear and umbrellas. The collections retail from $150 to $350.--Karl Greenberg



Next story loading loading..