Nielsen: 1 Million Yet To Go Digital

tv watcherNielsen said Wednesday that the proliferation of online TV content is "not necessarily" the reason that more than 1 million homes have yet to make the digital transition.

On July 12 -- a month after the switchover date -- 60% of homes were still unprepared and had no Internet access.

The latest figures show that 99% of U.S. homes can receive digital signals -- although there have been reports of households having switched that are still unable to receive some channels, particularly in rural areas.

Overall, 1.2 million homes have yet to transition. About half earn less than $25,000 a year, Nielsen said.

Since the transition, the number of homes making the switch has been steady -- with a gain of 229,000 in the last two weeks, bringing the number of switched homes to just about 99%.

Just about all homes with older adults -- over 99% -- have switched, while the figure stands at 2.7% for dwellings where the head of household is under 35. The latter is the group most likely to decide there is enough video content on the Web to avoid traditional TV.

advertisement

advertisement

Next story loading loading..