• October 27, 2000

LuckySurf.com, Inc., which operates one of the most popular Web-based lottery games, announced that they have selected the San Francisco office of Mediasmith, Inc. as its agency for online media planning and buying.

Launched in September of 1999 and headquartered in Burlingame, CA, LuckySurf.com offers players the chance to win cash and other prizes through a free daily lottery. Visitors to the site register once, and are then eligible to choose one set of seven numbers each day as their lottery entry. The top prize, awarded if a player picks all seven numbers correctly, is $1 million. In addition, other cash amounts and prizes such as bars of gold, World Series tickets, and online gift certificates are given for matching less than 7 numbers.