• The Register, Wednesday, August 5, 2009 5:16 PM

Imagine if Apple launched a search engine? What would it look like? Chris Mellor points out the idea has resurfaced because "Apple has recently ejected Google CEO Eric Schmidt from its board." Initial rumors from Search Engine Watch, Techcrunch and others flared and then fizzled late last year.

Mellor writes that an "Apple-branded search engine on Macs, iPhones and iPods could bring in extra advertising cash," and provides examples of several different ways Apple could achieve this. Of course, this is highly speculative. As Mellor says, there's no "substance" behind the idea, and it's "all speculation--but wouldn't it be fun if Apple did come up with its own search engine?"

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