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Where SEO Fits Into Development Process

Jennifer Sable Lopez describes what it means to build a SEO plan into a "development lifecycle process," comparing it to the board game Chutes and Ladders. Similar to the game, the process can either launch you forward or move you back three spaces, so it's important to build a plan and follow the steps.

And since the roles of SEO can be scattered among several departments of a large company, she believes it's first important to sit down with all involved parties to distinguish the roles. This might include Web site product manager and project manager, among others.

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