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Don't Gloss Over Link Placement

Link placement is overlooked in most campaigns, but where the link is placed can have a major impact on campaigns, according to Dave Snyder. The lengthy post provides an approach to link building and creating a "quality" matrix and metrics for campaigns.

Anchor text, link page authority, domain authority, links of a page, age of domain, alexa ranking traffic information for the domain, and testing whether the page indexes properly are important topics Snyder tackles.

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