On its twentieth anniversary, auto luxury brand Infiniti is launching its first ever global Web site.
The original Infiniti.com, launched in 1991, was directed at the U.S. auto
market. The company says the brand, now in 32 global markets, needed a single portal as an entrance point for all markets.
The company says the new site uses a 3D navigation format that uses a
scrolling content window, and will be a Web platform for things like new-product unveilings, and content on design, technology and vehicle features.
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Karl Greenberg