• PPC Hero, Wednesday, August 12, 2009 4:45 PM

Excluding entire categories from your Google AdWords Content Network can further optimize performance for paid search campaigns, according to Joe. He explains that it's done through the AdWords interface. He tells you where to find the options and how to activate them. Screen shots also provide guidance.

Joe explains there is a set of standard categories included in the Content Network. Within the screen you can choose entire categories. He believes carrying out the process correctly can help increase conversion rates and decrease cost-per-conversions.

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