• SEO by the Sea, Friday, August 14, 2009 12:23 PM

Determining words to optimize on Web sites that allow potential buyers to find your products and services could prove difficult. Think of search engines as the "middle man," connecting the searcher with the content, Bill Slawski writes. These engines often make suggestions based on words searchers type into a search box because they know more about how search engines find the content.

Slawski points to a recent Yahoo patent application that looks at several strategies used to refine and suggest queries. The different strategies Yahoo uses are created through "query rewrite providers, or programs that rewrite queries to offer suggestions." The suggestions offer a way for searchers to come closer to the query's "true intent." Providing insight into the patent, Slawski steps through the details to help bring clarity on ways Yahoo could offer up query suggestions to searchers.

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