• August 14, 2009

Lego, the building-block toy brand launched a nationwide tour, The Lego Experience, on Saturday at Chicago's Lincoln Park Zoo.

The tour -- scheduled to visit 23 cities -- has a "Welcome Tent" comprising an overview of activities offered on the tour; a Lego city competitive area with a "Family Building Challenge" where families compete in building; a "Construction Zone"; and a "Discovery Zone" with interactive game stations running Lego video games; visitor-made Lego movies; and online activities at Lego.com.

Two teams make tours at fairs, festivals and air shows throughout the U.S. The company is running info on the tour at www.TheLegoExperience Tour.blogspot.com and at Lego's "The Lego Experience Tour" page on Facebook.

Lego Group is a privately held firm based in Billund, Denmark.--Karl Greenberg