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JAMA Study: Merck's Marketing Evident In Gardasil Endorsements

A study by the Journal of the American Medical Association says that professional medical associations' advocacy for the cervical cancer vaccine, Gardasil, has closely resembled the marketing campaign by Merck, Joel Rose reports. "The cliché is true," says the study's co-author, David Rothman, who teaches at Columbia. "The piper calls the tune."

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