Martha Stewart Living asked Ning to help them build the network earlier this year after realizing that
articles about female entrepreneurs on its main Web site attracted lots of interest from advertisers and readers. Through the new Ning site, Martha Stewart's staff can keep up with the specific
issues that a narrow segment of its readers care about and create new content targeted for that group.
"This is the way for traditional media to counterprogram social networks that are
already strong in the market," says Gina Bianchini, CEO of Ning. Bianchini is focusing harder on pitching Ning's network-building capabilities to traditional media companies like print publishers
and television networks. The Martha Stewart deal is the first agreement Ning has made public.
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Take a look at http://www.showdocument.com - I think it is a complementary service to ning.
It allows you to upload any document and immediately review it together with anyone in real-time
all the participants in the session see each others' drawing, highlights, etc. It is free and requires no installation.
Josh