Consumers participate in the Ableclick service by voluntarily entering an email into an advertiser's banner. The email entry field is invisible to the consumer until the user's mouse touches the banner frame. The viewer, who accrues money, offers and discounts for clicking on an Ableclick banner, receives an email inviting them to join the Ableclick Netizen community. Doing so enables Ableclick to send advertiser surveys and other offers via email, collecting profile information from each respondent.
In the interest of protecting consumer privacy, personal identifiers such as name, address, and e-mail address are not made available to the advertiser.