• December 19, 2000

The New Jersey Ad Club, New Jersey's largest advertising association, announced today the introduction of its newest resource, the New Jersey Internet Marketing Association (NJIM). The Ad Club will host meetings that will create a new learning environment for New Jersey-based advertising and marketing professionals looking to expand their Internet marketing knowledge.

Initial plans for this Internet sector of the Ad Club include roundtables, workshops, and panel discussions on various Internet marketing-related topics including emerging technologies, campaign costs, and B-to-B marketing tactics. Future continuing education sessions will include methods for growing an opt-in e-mail list, accountability in Internet advertising and effective marketing to women online.

Also on the slate for the Ad Club's new cyber component are monthly networking events to assist marketing professionals in forging partnerships with local peers. The events will be held throughout the state, with Morristown, Montclair, and New Brunswick as select locations. The events, to be held from 6-9 pm midweek, will be open to all Internet marketing, advertising, and PR professionals who are based in New Jersey.