• Fast Company, Wednesday, August 26, 2009 10:07 AM

Michael Cannell writes that a bit of industry intrigue lies behind a $20 million ad campaign launched yesterday by Ogilvy & Mather that urges Americans to think of their homes as the focus of their emotional lives. (And hence, more than worthy of gussying up with a little spending spree on new couches, drapes or other furnishings.)

The campaign was commissioned by the World Market Center in Las Vegas, a.3-million-square-foot showroom and exhibition space that is trying to unseat High Point, N.C., as the furniture capital of the U.S. "None of the individual companies has the ability to do something like this on their own so Las Vegas just stepped up and did it," says Warren Shoulberg, editor-in-chief of HFN magazine.

"It's funny how new furniture has a way of restoring people," reads the headline of an online special advertising section that's part of the campaign, which will also run in home furnishings magazines.

Read the whole story at Fast Company »