Brown-Forman Names Sirchio CMO

  • September 1, 2009
Brown-Forman has appointed John Kristin "Kris" Sirchio as its new chief marketing officer, effective Nov. 16.

Sirchio will be on B-F's senior executive team, reporting to CEO Paul Varga. He will oversee long-term brand strategy, positioning and identity; consumer insights; design; innovation; and marketing services.

Sirchio was most recently global head, professional products for Syngenta AG, a leading international agribusiness based in Basel, Switzerland. Previously, he spent 13 years at Procter & Gamble, where he served in a variety of marketing positions in the company's European operations.--Karlene Lukovitz

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