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4 Steps To PPC & SEO Integration

Develop a master keyword list, prioritize the list, launch the PPC campaigns, and observe and optimize. Melissa Mackey provides insight on four key step that can help companies integrate PPC and SEO strategies.

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Keywords are the basis for both SEO and PPC campaigns, for example. Mackey writes keywords that convert well in PPC can also rank well in SEO. She suggests a good place to start is keeping close tabs on key PPC metrics, such as click-through rates, conversions and quality scores.

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