RSS -- heralded by many a tech evangelist as the future of online news consumption -- might no long be in vogue, but it's most certainly not dead. Indeed, according to new data from a McKinsey Global
Survey, 42% of some 1,700 executives report seeing a measurable benefit from really simple syndication. That's 24% more than those who see any benefit from micro-blogging, i.e., Twitter. Apart from
Twitter's rise, however, some speculate that the bad press -- or increasingly less press -- that RSS has received has more to do with the Google Reader than the technology itself.
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