JetBlue and Jets execs made the announcement along with along with celebrated former Jets players Joe Namath, Marty Lyons, Wayne Chrebet and Curtis Martin at the airline's new Terminal 5 at New York's John F. Kennedy International Airport.
To celebrate the launch of the partnership, JetBlue is offering a special Takeoff and Touchdown Sale with fares available for purchase Sept. 8 only to AFC East division cities.
The sponsorship also includes joint marketing promotions and advertising through 2012. Featured elements include a JetBlue runway and seat display as well as in-stadium signage and videoboard features at both the team's current stadium and the New Meadowlands Stadium. Other elements include social media and interactive fan engagement activities, such as entitlement of "Randy's Radar" blog, e-mail marketing, special JetBlue fares to away games, and activities with the New York Jets Flight Crew.
Later this season, through a partnership with the New York Daily
News, JetBlue will feature a "50 Years of New York Jets Football" photo exhibit showcasing exclusive and rare photographs from throughout Jets history at the airline's Terminal 5.--Tanya Irwin