McDonald's Launches DJ-Focused Promotion

  • September 8, 2009
McDonald's has launched a competition in which users vote online for one of three leading national DJ's to qualify for prizes.

In the "Flavor Battle" contest, each DJ represents a McDonald's famous burger. Los Angeles-based DJ Spinderella, of 80's hip-hop fame, represents the Big Mac; Bryan Michael Cox, a Grammy Award-winning songwriter and producer out of Houston and Atlanta, represents the Double Quarter Pounder with Cheese; and Miami-based DJ Irie, the official DJ for the pro-basketball team Miami Heat and for actor/R&B artist Jamie Foxx, represents the newest burger, the Angus Third Pounder.

Voters at enter the Flavor Battle sweepstakes for a prize package, including a trip to Atlanta for the Sprite Step Off National Finals in January.

The Sprite Step Off is a national collegiate step team competition hitting campuses nationwide from September through November, with the finals in Atlanta in January. The 32-ounce soft drink cups at participating McDonald's restaurants include a coupon for $5 off the admission price to Sprite Step Off events.--Karlene Lukovitz



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