Although not an SEO insider, the unnamed Web site developer writing this post takes others like him through the search-engine-optimization learning curve. He explains how he updated a Web site that
had relied almost entirely on SERPs and Google AdWords for traffic.
He discovered that the site had been using "Black Hat SEO" tactics, with title tags with "no relevance to the page
and absolutely no description," he writes. "Pages loaded with keywords stuffed into font tags with the same color as the background."
Read the whole story at SEOmozBlog »