The retailer says it will feature all of its contemporary women's brands together in a "contemporary" section of the store with a signature purple color theme and design. Online on jcp.com, the brands have been brought together under a new contemporary "Lifestyle" tab under "Women's."
The company says it will
expand the "Lifestyle" tab next month to include a new site that lets customers mix and match pieces, search for pieces by designer or category, and link to Facebook. The company will release a
"Little Red Book" catalog with the new clothing this month, as well. --Karl Greenberg