• HuoMah, Monday, September 14, 2009 4:45 PM

For those marketing a small business locally, Charles Stankovitch provides a ton of useful information on ways potential and existing customers can find you online. He focuses on local SEO, breaking down the topics into several categories, from Google Maps to Yahoo Local to Bing to Yelp before defining and listing pros and cons for each.

For example: Sometimes SEO professionals are stuck on link building and forget about sites that simply list business information, Stankovitch writes. "If I go out to my car, and tell my Garmen GPS (or Streets & Trips on my laptop) that I want to find a product you or one of your (marketing) clients sell, will I find you?" he adds.

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