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Click-Through Insight To Improve PPC Campaigns

Gerard Tollefsen delves into improving click-through rates (CTRs) in Google AdWords. He starts by stepping through the process of calculating CTRs. Divide the number of users who clicked on the ad by the number of impressions (or the number of times the ad appeared on the Web page,) he explains.

Get started by reviewing the CTRs of all your campaigns and identify the low and high percentages relative to the rest of the campaign, Tollefsen writes. Knowing how to make optimization changes will come in handy, too. He also explains why it's important to breakout keywords into separate AdGroups in Google AdWords, and benefits gained.

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