• September 15, 2009

Co-founder and chairman Dennis Pence is back at the helm of Coldwater Creek, replacing Daniel Griesemer, who has left the company.

"Dennis is the architect of the Coldwater Creek brand and, along with co-founder Ann Pence, the visionary behind the unique customer experience integral to our company's success," the Sandpoint, Idaho-based chain says in its release. "The Board believes there is no better person to ensure that Coldwater Creek capitalizes on its opportunities."

While most specialty retailers have been badly wounded in the recession, Coldwater Creek, aimed at Baby Boomer women, has been especially roughed up. Last month, it announced a second-quarter loss of $4.9 million, with comparable store sales falling 10.2%.--Sarah Mahoney