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The 6-Minute PPC Self-Audit

  • aimClear , Tuesday, September 15, 2009 5:15 PM
Marty Weintraub give marketers a six-minute self-audit to determine if the PPC expert you hired is asleep on the job. The tips offer "guerrilla protocol for a 30,000-ft. PPC-vendor gut check," he says.

There are many ways to evaluate the success or failure of a PPC account. The testing requires you log into your AdWords account. He provides instructions, complete with screen shots, to walk you through the process.

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