Starbucks Goes On Tour To Promote VIA

  • September 15, 2009
Starbucks is launching a two-week cross-country tour to promote the nationwide rollout of its VIA Ready Brew instant microground coffees.

The tour, made in an eco-friendly hybrid SUV, will be filmed for a documentary, as well as covered on the @starbucks Twitter account by Brad Nelson, according to

The tour was kicked off Sept. 15 with a pep rally at Starbucks's headquarters featuring the University of Washington Husky Marching Band.--Karlene Lukovitz

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