Unilever's Suave Taps Into Emmy Awards

  • September 16, 2009
Unilever's Suave Professionals brand has tapped actress Kate Walsh of ABC's "Private Practice" for a red carpet-style appearance for this year's Emmy Awards television show on Sept. 20, and is linking the appearance to a national sweepstakes.

The effort, at www.SuaveStyledForASteal.com lets consumers vote on one of three hairstyles Walsh might wear. Suave will also host a "View and Vote" presentation via AOL Television, where visitors can preview one of three hairstyles that Kate is considering. Voting also enters consumers for a chance to win a swag bag, and a coupon for a bottle of Suave Professionals.

Celebrity Stylist Luke O'Connor, owner of LuKaRo Salon in Beverly Hills, Calif., will share style tips on www.SuaveStyledForASteal.com. --Karl Greenberg

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