Merkle Forms LogicLab To Aid Media Buyers

  • September 17, 2009
Merkle, a Columbia, Md.-based database marketing agency, has formed a new business called LogicLab, which applies quantitative disciplines of data-driven marketing to the media-buying ad process. Christopher Wilson has been named president of LogicLab, a 20-year marketing vet. Previously, he was the president of Experian Research Services.

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