While Google's hold on "traditional" search will take longer the loosen, Microsoft is hoping its new search engine, Bing, will soon dominate the nascent world of mobile search. In that vein, Bing
returns slightly fewer results per search but slightly more data per result, while its results are location- and geo-aware. Charles Songhurst, Microsoft's general manager for corporate strategy, says
the software giant has "internalized a lot of what Google has been saying" in recent years regarding mobile search, and its bright future.
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