• Promo, Friday, September 18, 2009 10:48 AM

A new public awareness campaign from the New York City Department of Health and Mental Hygiene shows a soda being poured into a glass filling with globs of fat that overflow down the side, Patty Odell reports. The message: "Don't Drink Yourself Fat."

The American Beverage Association calls the campaign "so over the top that they are counterproductive to serious efforts to address a complex issue such as obesity." The three-month effort includes posters in the subway system and a multilingual health bulletin.

"I'm not much of a soda drinker, but I really do enjoy a bottle now and again," Odell writes. "But after seeing the posters, I can't help but think that the images will likely be recalled every time I open a cola and start to pour. Yuck."

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