Who says activists can't market? Mothers Against Drunk Driving (MADD) has signed an exclusive license agreement with Hill Street Marketing Inc. to produce a line of alcohol-free beverages, to be
called MADD Virgin Drinks. The line, intended as an alternative to alcoholic beverages, includes three virgin cocktails (Mojito, Margarita and Pina Colada), a virgin Lager & Lime, virgin Red and White
Wine, and a virgin Sparkling White Wine.
Distribution is not yet confirmed. Hill Street is in discussions with traditional retailers in the grocery, drug and specialty categories, looking for
outlets that share their enthusiasm for the product and the cause. MADD Virgin Drinks will be available this fall.--Karl Greenberg